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Pasargad, a modern and antique rug purveyor, began more than a century ago in 1904. The company expanded and moved to the United States in 1979, where U.S. founder Ben Isfahani leads the company as a third-generation carpet entrepreneur. Pasargad views itself as a “forward-thinking” company, adapting to the latest industry trends and always trying to keep its selection vast to please various tastes and styles. Seeing rugs as art forms, the Isfahani family conducts ongoing research into the colors, materials, industry trends, and production methods of rugs to ensure that they are maximizing value while delivering the most unique and desirable area rug styles. With one foot on the traditional side and one in contemporary, the company doesn’t just stick to one style. Quality and workmanship are heavily emphasized by the label. In terms of rugs, Pasargad creates Persian, antique, and Oriental styles. More contemporary and transitional rug styles include kilim, round, rug runners, cowhide, Turkish, and standard 8x10 area rugs (with many other sizes available). They even produce special shapes like octagonal rugs and carry a series of discount area rugs that offer practical value. Within its special collections of imported Persian and Oriental rugs, the company offers the most popular sizes, 8x10 and 9x12 area rugs, while expanding into special and more rare sizes like 11x9, 7x10, and 13x10. Pasargad, in its Shine by Pasargad line, is also known for its luxe and contemporary home furnishings, which include modern and leather sofas, side chairs, chaise lounges, cocktail ottomans, side tables, coffee tables, and more. As area rugs and furniture must complement one another to and come together to complete a room, Pasargad is a one-stop provider of luxury and beautiful home décor.