Founded in 2006, id 810 design group is a boutique firm specializing in residential design. With projects including pre-war Park Avenue residences, Westchester homes and Hoboken row houses, principals Virginia Toledo and Jessica Geller’s mastery of the construction process informs major renovations and allows them to design, manage and fully execute homes that withstand trends and time.
What inspired this career path for you? Virginia: Many things, including a distinct want to improve my surroundings in the poor neighborhood I grew up in, to having a father who was a general contractor and watching him transform old Brooklyn brownstones for his clients. Jessica: An innate curiosity for and interest in my surroundings, and knowing from a young age that a well-designed home, and a home you love to be in, can transform the way you feel, and the way you live. As a Cancer, I’m a homebody, so having a well-decorated home is essential to my being, and I love being able to give that to our clients.
What is your go-to source for inspiration? We get lost in Instagram. It’s literally our rabbit hole where we can link from a photo by an artist to a designer we’ve never heard of, to a local craftsman we might buy our next piece from — it’s an endless cycle and we love it!
Tell us about your creative process. We always start by analyzing the architecture and daylight exposure first, and then go to putting pen to paper (or AutoCAD!) and figure out how the spaces can be improved upon. We find this especially important because often our client’s home’s existing architecture doesn’t necessarily reflect their inspiration images. From there, we lay down a solid furniture plan within our modified architecture, and only then do we start sourcing the furnishings and finishes.
Describe your style in 6 words or less. Fresh, effortless, understated elegance.
What’s a staple in your tool kit? Embellishment with trim — whether it’s a custom creation or sprucing up a ready-made piece. Lately, we’ve found ourselves using fringe, tapes, and poms everywhere.
Who do you look up to in the design world? Steven Gambrel. He doesn’t miss a detail, and his interiors are thought provoking to the point that you don’t just flip through the page admiring the work, you sit there and study it.
If you could design a space for anyone, what kind of space and for whom would it be? A French chateau with a vineyard that needs to be restored. Of course we’d have to live there and immerse ourselves in the culture (and wine) during the renovation.
Tell us your favorite design-related word, phrase, or quote. Good design happens when an interior designer is left to her own devices.
Which design blog, website, TV show, or magazine would you be lost without? Editor at Large for keeping us updated on all interior design happenings, and a lot of the European design magazines like Elle Décor UK, House & Garden UK…it feels like they are always ahead of the curve and the architecture is always so inspiring.
What do you love about Viyet? Instant gratification — few other sources allow you to find great quality, one-of-a-kind pieces that are available immediately. We know we can count on Viyet for anything we need, from light fixtures to the perfect armchair.